Objectives: Ease of use/navigation, rack/shelf appeal, and increased awareness of Downtown Racine's offerings.
Deliverable: Pocket-sized guide, colored coded with center-fold map
Objective: To position CalStar Products as the choice for builders who prioritize beauty AND sustainability.
Deliverables: Full-color brochure, double-sided sell sheets, green-core business cards
Objectives: To showcase CalStar color options and suggested uses in a designerly style guide.
Deliverable: Full-color catalogue
Objective: To design a handout that provided a simple, yet comprehensive way to teach a class and increase membership.
Deliverable: A full-color, eco & budget friendly 12 page handout with coinciding agreement form
Objectives: To position Forward Focus as a premium, concierge health care alternative. To create a marketing kit to communicate member benefits as well as supplemental materials to reinforce brand attributes.
Deliverables: 2-Pocket folder, print-on-demand inserts, stationery, business cards, tri-fold brochure, Facebook graphics, email template and signature
Objective: To create a brochure showcasing three massage chairs that would be sold under the new Johnson Wellness brand. Previously sold under the Inner Balance brand, the goal was to target the active 45-65 year old health conscious consumer.
Deliverable: Full-color trifold brochure
Objective: To develop a set of presentation materials that would stand out amongst our competitors by conveying the warmth of personal service with a long-term view and sophisticated, high-quality touch.
Deliverable: 2-pocket folders, legal folder, presentation covers, PowerPoint template and notecards
Role: Art Director
Objective: To make a uniform system that would be consistent across all business lines, yet customizable per client. To foster brand consistency, improve efficiency in the sales process, and reduce warehousing costs and waste.
Deliverable: Three pre-printed client segment folders, a set of four pre-printed/branded blank inserts and a library of digital content formatted to be printed-on-demand onto the inserts.
Objective: To make a uniform system that would be consistent across all business lines, yet customizable per client. To foster brand consistency, improve efficiency in the sales process, and reduce warehousing costs and waste.
Deliverable: Three pre-printed client segment folders, a set of four pre-printed/branded blank inserts and a library of digital content formatted to be printed-on-demand onto the inserts.
Objectives: To highlight the unchanging values and service consistent with the Johnson Family businesses. To emphasize the brand values of being approachable yet sophisticated, offering the local decision-making of a small bank with the expansive resources of a large bank.
Deliverable: Full-color booklet with spot-metallic varnish on the cover and hand-painted illustrations throughout
Example of hand-painted portraiture by Brianna Johnson.
Objectives: To design a “non-banky” gift card carrier to accompany the "One Size Fits All" campaign. To reflect these brand attributes: approachable, familiar and sophisticated.
Deliverable: A custom pop-up design that holds the gift card as well as Terms and Conditions
Inside view of card carrier.
Objectives: To design a set of low cost promo materials that reflected the church brand while also showcasing the brand of a well-known band.
Deliverables: 3 Flyers in various sizes and 2 posters
Objectives: To create a template which would showcase the well-known logo of this monthly performance series. To make monthly updates turnkey and stand out as new/different than the month prior.
Deliverable: Photoshop template set up in layers for drag and drop updates
Objective: Drawing on the nostalgia of loyal Brewers fans, this design uses the iconic mustache and retro photo to draw attention to special guest, Rollie Fingers.
Deliverables: Folded invitation and matching envelope
Objective: To promote insurance to small business clients. Goals include creating a series of three direct mail pieces that would stand out/get opened, emphasize Johnson's understanding of what it takes to start a business and give them something useful (magnets) to keep Johnson Insurance top of mind.
Deliverables: Series of 3 direct mail pieces sent in clear cellophane envelopes with a magnet adhered to the inside
View of the inside of the direct mail pieces.
Magnets included in direct mail pieces.
Objective: Appeal to female decision makers in a suburban area. Needed to integrate two CD specials, Open House details and eco-friendly characteristics of the branch.
Deliverables: Tri-fold direct mail showcasing CD specials, bi-fold invitation to Open House, full-page and fractional color ads
Inside view of direct mail piece.
Inside view of direct mail piece.
Objective: Opera for the Young is a program which brings live, professional opera to elementary school audiences. Promotional materials needed to convey the details of the event in a playful yet educational way.
Deliverables: Accordion-fold invite with hand-illustrations that incorporated music, education and a style that was consistent with the quality of Johnson Bank's marketing. Also matching envelope, event tickets, program, parking and additional info inserts.
Objective: To create a template for this concert series featuring local artists in a café environment. Template needed to be turn-key, easily updated and differentiated from month to month.
Deliverable: Photoshop template with layers for drag and drop adjustments
Objective: To introduce the new Explore Uptown initiative with banners that showcase the iconic skyline of the heart of the neighborhood.
Deliverable: A series of three banners of various colors
Objective: To get the attention of highway traffic and build awareness/recognition of the Johnson Bank brand.
Deliverable: High-res, print ready file
Objective: To communicate a credit card promotion while maintaining continuity with a omni-channel branding initiative.
Deliverable: Full-color insert to be used with existing counter card holders
Objective: To design a poster that reinforced a direct mail campaign focused on incentivizing clients to move their main checking accounts to Johnson Bank.
Deliverable: Full-color poster sized to fit existing poster holders throughout the branches
Objective: To design tradeshow banners that showcase top selling products while reinforcing new brand messaging and complimenting new brochure. (See brochure under Sales Collateral.)
Deliverables: Four hi-res pdfs prepared to printer specs
Objective: To design a website that showcased the history of the building plus the new initiatives taking place under new ownership. Design needed to highlight the fitness center and be appropriate/appealing for an inner-city audience.
Deliverables: Photoshop layouts for home, secondary and tertiary pages and well as graphic elements and photography. livinglightcommunitycenter.com
Objective: To establish Southport Bank's digital presence while showcasing a brand redesign and reinforcing their position as a strong financial partner to local businesses and individuals.
Deliverables: Photoshop layouts and graphic assets for website and mobile app. Design, set-up and tutorial for Linked In page. southportbank.com
Objective: To design a website for the promotion and sales of the new Class Guide we also created.
Deliverable: livenaturallytools.com
Objective: To design a set of three email templates consistently reflecting the Johnson Bank brand while differentiating between three main customer segments.
Deliverable: Photoshop layouts
Objective: To design a set of ads to promote online banking services while maintaining consistency with overarching branding initiative.
Deliverables: Web-ready JPEGs
Objective: To design an easy to navigate, simple to maintain website showcasing this developing district's offerings. To utilize a library of non-professional, varied photos and present them in a designerly, consistent way.
Deliverable: exploreuptownracine.com
Objective: To develop a logo that reflects the the artsy, yet classy vibe of the cafe while also being suitable for the catering arm of the business.
Deliverables: Logo files in vector, png and various color formats. One-page style guide outlining logos, color scheme and fonts. Business cards designed and printed.
Objective: To develop a logo that was both warm and soothing, yet also exuded strength and sophistication. To carry the look and feel embodied in the logo across all client touchpoints.
Deliverables: Logo files in vector, png and various color formats. One-page style guide outlining logos, color scheme and fonts. Business cards, stationery, brochures and wall art were designed and printed as well.
Objective: To design a logo that reflected Maher's long-term, big-picture approach to technology services.
Deliverables: Logo files in vector, png and various color formats. One-page style guide outlining logos, color scheme and fonts.
Objective: To design a logo that promotes the "rediscovery" of a aged neighborhood district which was experiencing an upturn in business and recreational activity.
Deliverables: Logo files in vector, png and various color formats. One-page style guide outlining logos, color scheme and fonts.
Objective: To create a logo consistent in strength to the parent company logo (Johnson Health Tech, Inc), yet uniquely reflecting the mission of helping people achieve wellness through an active lifestyle.
Deliverables: Logo files in vector, png and various color formats. One-page style guide outlining logos, color scheme and fonts. Tradeshow banners and brochures also designed and printed.
Objective: Living Light Community Center is a building owned by Living Light Christian Church with the purpose of offering services and programs to benefit the surrounding community. The logo needed to tie to the church logo while being distinguishable as it's own entity.
Deliverables: Logo files in vector, png and various color formats. One-page style guide outlining logos, color scheme and fonts. Signage, promotional materials and t-shirts were also designed and printed.
Objective: To design a logo that reflected this lawyer's passion for writing as well as providing personalized, hi-touch client service.
Deliverables: Logo files in vector, png and various color formats. One-page style guide outlining logos, color scheme and fonts.
Objective: To update their existing logo, giving it a more clean and modern look. This was achieved by simplifying the graphic, adjusting the typography and freshening up the colors.
Deliverables: Logo files in vector, png and various color formats. Six-page style guide outlining logos, correct usage of logos, color scheme and fonts.
Objective: Enhance the interior design of the Racine Unified Boardroom to reflect the vision, values and identity of the school district through wall applications.
Deliverables: A mix of adhesive vinyl graphics, 3D laminate lettering and acrylic floating frames were used to display the district's North Star Vision, Core Values and Board Policies as well as photos of students and staff.
Objective: To design/decorate acoustic panels in a multi-purpose auditorium. To make them inspiring and helpful for adding warmth and atmosphere, without drawing too much attention to them.
Deliverables: 22 panels. Spray paint and acrylics on burlap utilizing stencils.
Objective: To bring "color and life" to a windowless room used for children's classes.
Deliverable: Hand-painted mural using acrylics
Hand-painted using acrylics
Acrylic on Board
Acrylic on Cinder Block
Acrylic on Cinder Block
Watercolor on Paper
Watercolor on Paper
Watercolor on Paper
Watercolor on Paper
Oil on Canvas
Watercolor on Paper
Charcoal on Paper
Charcoal on Paper
Pencil on Paper
Pastels on Paper
Colored Pencil on Paper
Oil on Canvas
Watercolor on Paper
